Welldoing
The UK's No.1 Therapist Matching Platform
Welldoing, a UK-based therapist matching platform, has been helping individuals connect with qualified therapists since 2013. As the demand for mental health and wellness services grew, Welldoing approached us for a complete rebrand.
Our goal was to modernise the platform and craft a more intuitive user experience that meets the evolving needs of its users.
Platform UI/UX
I set out to simplify the process of finding the right therapist by creating a user-friendly platform tailored to both clients and practitioners. With intuitive search filters and detailed profiles, clients can easily find the perfect match for their needs.
For practitioners, I designed a comprehensive booking system that handles seamless transactions and recurring appointments, all managed through an easy-to-use dashboard. I also accounted for the unique needs of both therapists and coaches, ensuring their profiles and session types were accurately represented.
Understanding the importance of communication, I developed a chat system with custom features, including booking appointments directly within the chat for quick access.
I also designed a content hub, organising thousands of articles for users to easily filter and explore relevant wellbeing content.
To round off the re-design, I overhauled the entire front-facing brochure site, enhancing dynamic landing pages, about sections, and a recommendation hub to further enrich the user experience.
Booking Flow
Here's a quick look at the booking flow I designed for Welldoing. Clients can effortlessly find the right practitioner using simple search filters and book directly on the platform with just a few clicks.
The system also supports recurring bookings and regular payments, making the process smooth and hassle-free.
For practitioners, I developed a user-friendly dashboard to manage bookings, clients, and payments efficiently. Watch the demo to see how it all comes together.
Branding
Welldoing was ready for a fresh start, so I led a complete rebranding effort. I began by exploring their core values and developed three distinct themes: Classic, Calm, and Professional. Each theme was paired with unique design concepts, giving the client a range of options. Ultimately, the 'Calm' theme stood out, offering a sense of peace and security that aligned perfectly with the brand’s mission.
For the logo, I kept the strong, professional typeface but added distinction between the words by adjusting the font weight. I also designed a logo mark that embodies the mental health and wellness industry, combining a chat bubble with a tree to represent communication and nature’s calming influence.
"I had the pleasure of working with Arni at Welldoing, where he led the full UI/UX design for our complex therapist matching platform, including sophisticated booking, chat, and payment features.
His meticulous approach and ingenuity brought a fresh perspective to the project. Arni also spearheaded a complete rebrand for us, providing a range of thoughtful options that truly elevated our brand. His work has been integral to our success, and our collaboration has been seamless throughout."
Glen Beamson
COO @ Welldoing
Thank you for taking the time to explore my work on the Welldoing platform. The new platform is set to go live in Q4 2024, but in the meantime, I invite you to visit their existing website to learn more about the current services they offer.
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